Sports Career Pathway
The game needs more than players.
The sports industry is bigger than the field or court. REI Prep introduces students to the people, careers, skills and businesses that make sports happen — through coursework, mentorship, media, projects, interviews, events and real-world experiences.
Who this is for
You love sports, but you see your future extending beyond the field of play. You want to understand how the industry works — and build the skills, projects and experience to be part of it.
How school fits your life
College-prep coursework runs on a flexible online schedule, with sports-industry electives, projects and experiences built into your day — not bolted on after.
Sports industry career academy
The sports industry is bigger than the field of play. Explore the careers, skills and experiences that keep the industry moving.
Explore athletic training, sports performance, physical therapy, sports medicine, strength and conditioning, nutrition, recovery, and health and human performance. Exploration does not confer professional healthcare credentials.
Careers
Athletic training · Physical therapy · Strength and conditioning · Sports performance
Explore how sports organizations, teams, venues and ventures operate.
Careers
Team operations · Sports management · Entrepreneurship
Learn the foundations of storytelling, interviewing, production and live sports coverage.
Careers
Broadcasting · Production · Journalism
Explore brand strategy, responsible digital presence, campaigns and the changing athlete economy.
Careers
Marketing · Brand strategy · Content
Study communication, planning, feedback and athlete development principles.
Careers
Coaching · Player development · Training
Explore rules, positioning, decision-making and professionalism in sports officiating.
Careers
Official · Referee operations
Learn what it takes to plan, staff and deliver sports events and game-day experiences.
Careers
Event operations · Venue operations · Game presentation
Explore product, merchandise, online retail and sports consumer experiences.
Careers
Merchandising · E-commerce · Retail operations
Explore data, technology and emerging tools shaping athlete and organization performance.
Careers
Sports analytics · Technology operations · Performance data
Career feature
Behind every athlete is a performance team.
A prominent area of exploration within the Sports Career pathway — career exploration and preparation, not professional clinical certifications.
Learn it. See it. Do it.
REI students experience the sports industry through real projects, interviews, events, professionals, media and hands-on opportunities — not just theory.
Industry fundamentals through coursework and electives.
Interviews, events and exposure to professionals and organizations.
Projects, media, events and living-lab experiences that build portfolio evidence.
Living Labs
REI Living Labs are environments where students can experience the sports industry in action — REI Sports Network, sporting events, esports events, community activations, media productions, sports businesses, training environments and partner experiences.
Career conversations, athlete stories and industry interviews — student-powered.
Explore the network →College + career
Graduate with a college-prep academic record, a sports-industry portfolio and real experience — ready for college, a career or entrepreneurship in the sports industry.
College Concentrations
Students can combine college-level coursework with applied experiences in REI Sports Network, events, operations, media, marketing and other REI opportunities.
REI Prep Certificate
12+ potential college credits
REI Prep Certificate
12+ potential college credits
REI Prep Certificate
12+ potential college credits
Know a student who loves sports — but their future may be beyond the court?
Refer a future Roadrunner and help grow the Run.
