Students producing content and operating a real sports event

Living Labs

The industry
is our classroom.

REI Living Labs are environments where students can experience the sports industry in action — authentic environments, projects and experiences where learning happens by doing.

REI Sports NetworkSporting eventsEsports eventsCommunity activationsMedia productionsSports businessesTraining environmentsPartner experiences

Specific placements, internships and partner experiences are configured as they become available.

What students do

Learning by doing.

Sports events

Media production

Broadcasting

Interviews

Game operations

Coaching

Officiating

Content creation

Marketing

Merchandise

Community activations

Industry conversations

Explore REI experiences

REI Sports Network

Every story deserves a platform.

Fresh drops

Latest episodes

When the Ball Stops Dribbling... What Will You Be Known For?

Career Conversation

EP 08

When the Ball Stops Dribbling... What Will You Be Known For?

with Sydni Michelle

A conversation about building an identity, career and purpose in sports that extends beyond playing the game.

Watch

Career Conversation

EP 02

NIL, Branding & Athlete Monetization

with Ben & Alek · Signature Dropshop

What student-athletes need to know about building a personal brand, leveraging social media, monetizing merch and content, landing NIL deals, and using AI as a tool.

Watch